Search Engine Optimization is a way to make your website pop up in the search engine’s result pages(SERPs) such as in google on any other search engines. This technique is used mostly by the people to do the task for them as it becomes really tedious to do themselves. The more appropriate to describe the search engine optimization is internet marketing or search engine marketing. The basic task of such companies is to keep a check on certain scams that should not affect the search engine result pages by adding filters such as Google Page’s Rank. In most of the cases, people do not need even to pay for search engine optimization services because usually, websites pop up on the screen themselves when relatable things are searched overtime anyway. But when it comes to online shopping websites or any other business websites want their website to show up firstly on the screen and thus they pay an amount for the search engine optimization to the companies that provide it.
Optimization techniques are highly balanced and tuned to the dominant and most famous search engines. The shares for search engine market varies from market to market as does competition. In 2003, Google represented about 75% of all the searches but in the markets other than the United States, Google’s share is often larger and Google remains the dominant search worldwide as of 2007. As of 2006, Google had around 90% of the market shares in Germany while united states had hundreds of SEO firms but only 5 were there in Germany. In 2008, the market in the UK was also close to 90% and that market share was achieved in many countries. In 2009 there were also some left where Google was not leading and lagged behind a local player.
Search Engine Optimisation for international markets may require professional translation of web pages, registration of the domain in the target market and also a web hosting with an IP address.
As we head towards the internet generation we see the need for search engine optimization and it is a worthy factor that it reduces and handles the traffic on any website. It helps any website to get to the top of the search result pages of the search engines like Yahoo, Google,Bing etc.
There are millions of websites which are closely connected to each other and posts on the same topic. For instance, if you have a website development company and someone searches on website development company on google then surely it will not be your website appearing first and that’s where search optimization plays a very important role and these companies are also being paid for this as they help your business to grow. Here are certain advantages of Search Engine Optimisation.
• Get organic traffic
If your business is enhancing and is at the top of the search engine page then surely there will be a lot of traffic onto your website which would hinder it’s working. Certain businesses require this traffic so as to advertise their products. Therefore the higher the rank your website posses on the search engine page higher will be the rate of customers.
• Credibility and trust
It is to establish a friendly and trustworthy foundation for an effective website. People trust those websites which are mostly visited and are good at ranking on the search engine page.
• Compete your opponent
As stated earlier it helps any business to grow and provides a better rank to the website and thus helps to compete the opponents.
• SEO is the future
As we see the upcoming generation will surely be an online generation thus, of course, search engine optimization is a future of today. And surely there is a great benefit and scope.
